Sökning: "Country-of-origin"
Visar resultat 1 - 5 av 362 uppsatser innehållade ordet Country-of-origin.
1. Ursprungslandseffektens påverkan vid bilköp : En studie av svenska konsumenters uppfattning av kinesiska produkter
Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : Syfte: Syftet med denna studie är att undersöka vilka effekter COO har på svenska konsumenter gällande varumärken och produkter med ursprung från Kina. Metod: Studien har utgått från en deduktiv process med en kvantitativ metod. LÄS MER
2. Effektlandsprincipen och gränsöverskridande digital marknadsföring : Marknadsrättsliga principers tillämplighet vid gränsöverskridande digital marknadsföring med särskilt fokus på det svenska detaljhandelsmonopolet av alkoholdrycker
Uppsats för yrkesexamina på avancerad nivå, Stockholms universitet/Juridiska institutionenSammanfattning : In art. 3 of e-commerce directive, the country-of-origin principle is established, and in terms of cross-border digital marketing actions, it states that marketing actions compliant with the laws of its originating EU member state is considered compliant throughout the union. LÄS MER
3. Dual Cultural Influences and Career Paths: : Second-Generation Iranians in Sweden
Kandidat-uppsats,Sammanfattning : Nearly four decades after the peak influx of Iranian immigrants to Sweden around 1985-1990, recent academic inquiry has begun to shift its emphasis towards their second generation. These individuals, born to parents who arrived during that period, are now achieving notable positions across various sectors of Swedish society. LÄS MER
4. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER
5. Consumers’ willingness to pay for food safety attributes of nectarines : A discrete choice experiment in the Polokwane Municipality of Limpopo, South Africa
Master-uppsats, SLU/Dept. of EconomicsSammanfattning : Consumer concerns about food safety are growing, and there is an increasing demand for quality fruits and vegetables. As such, fruit control procedures and standards should be based on understanding consumers’ choices and preferences. LÄS MER