Sökning: "Craft Breweries"
Visar resultat 1 - 5 av 18 uppsatser innehållade orden Craft Breweries.
1. Smakförväntningar och design : Visuella representationer av smak på öletiketter
Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Sammanfattning : To communicate a product's taste, color and other visual cues are often used as references to fruit or other food, helping the customer by creating expectations based on context and prior experiences. As a designer, it is therefore important to consider how visual cues like color affect the expectations of the taste of a product. LÄS MER
2. Analysing Craft Beer Preferences & Market Segmentation in Västerbotten , Sweden.
Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/FöretagsekonomiSammanfattning : Craft beer popularity has grown in recent years, and Swedish craft breweries are increasing to meet consumer needs. Breweries must understand consumer preferences to effectively align their offers in this changing landscape. LÄS MER
3. Craft brewing and financial expansion – a study of the Swedish market
Magister-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turismSammanfattning : Craft brewing has seen a remarkable growth, from the first steps in the late 1960s in the USA until today. Breweries in the USA and Western Europe saw a long period of brewery fusions, concentration and closings from after the 2nd world war until roughly late 1990s/early 2000s. LÄS MER
4. “Probably the best beer in town” : En kvalitativ studie om svenska mikrobryggeriers strategiska kommunikation.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)Sammanfattning : In the last 20 years the craft brewing industry has expanded significantly in Scandinavia. The trend of microbreweries originates from the US and the U.K where much of the recent research has taken place, leaving a field unexplored from a perspective centralized to the microbrewery industry in Sweden. LÄS MER
5. Företagsarkiven och kulturarvet : en kvalitativ undersökning av svenska hantverksbryggeriers arkivbildning
Master-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskapSammanfattning : Business archives and cultural heritage : a qualitative study of Swedish craft breweries’ records management In 2019, the Archives Inquiry submitted a proposal that corporate archives should be covered by the Archives Act to ensure the preservation of the cultural archives. The purpose of the thesis is to determine the attitude of companies to long-term preservation through a case study of craft breweries. LÄS MER