Sökning: "Craft beer."

Visar resultat 1 - 5 av 27 uppsatser innehållade orden Craft beer..

  1. 1. Smakförväntningar och design : Visuella representationer av smak på öletiketter

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Maja Karlsson Hjorth; [2023]
    Nyckelord :;

    Sammanfattning : To communicate a product's taste, color and other visual cues are often used as references to fruit or other food, helping the customer by creating expectations based on context and prior experiences. As a designer, it is therefore important to consider how visual cues like color affect the expectations of the taste of a product. LÄS MER

  3. 2. Analysing Craft Beer Preferences & Market Segmentation in Västerbotten , Sweden.

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :ALI ALALI; [2023]
    Nyckelord :Beer industry; Craft beer; Consumer behaviour; Beer brand preferences; Craft beers in Sweden; Measuring consumer preferences.;

    Sammanfattning : Craft beer popularity has grown in recent years, and Swedish craft breweries are increasing to meet consumer needs. Breweries must understand consumer preferences to effectively align their offers in this changing landscape. LÄS MER

  4. 3. Crafting identities: how do consumers in the craft beer subculture construct their identities?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Pieter Christiaan Sturm; Lisalot Marina Ineke Krans; [2022]
    Nyckelord :consumer identity; subculture; craft beer consumption; craft beer; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose was to find out how consumers in craft beer subculture construct their identities. Methodology: A relativist stance combined with a social constructionist stance and a qualitative study with an abductive approach was used to gain deeper understanding of craft beer consumers in order to assign them to consumer categories in a synthesized model. LÄS MER

  5. 4. I think I'll have myself a (local) beer

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Lily Blain; [2021]
    Nyckelord :Agriculture and Food Sciences;

    Sammanfattning : There is a consensus in circles of academia and policy that the term ‘local’ is used to differentiate food systems that are not of a global or national scale. While many have looked to define local in specific regional settings and contexts, little has been done to understand the different discourses of local in different sectors of the food & beverage (F&B) industry. LÄS MER

  7. 5. Craft brewing and financial expansion – a study of the Swedish market

    Magister-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Författare :Anders Lingensjö; [2021]
    Nyckelord :Microbreweries; craft beer; craft beer brewing; small business financing; Sweden;

    Sammanfattning : Craft brewing has seen a remarkable growth, from the first steps in the late 1960s in the USA until today. Breweries in the USA and Western Europe saw a long period of brewery fusions, concentration and closings from after the 2nd world war until roughly late 1990s/early 2000s. LÄS MER