Sökning: "Creative techniques"

Visar resultat 1 - 5 av 104 uppsatser innehållade orden Creative techniques.

  1. 1. The power of visual storytelling in documentary filmmaking : a case study on how visual storytelling is used in the documentary Dear Zachary

    Kandidat-uppsats, Lunds universitet/Journalistik

    Författare :Nicki Jose Farschi; [2024]
    Nyckelord :Visual storytelling; Documentary filmmaking; Journalism; Dear Zachary; Case Study; Languages and Literatures;

    Sammanfattning : The aim of this thesis is to analyze the use of creative techniques in documentary: Dear Zachary through visual storytelling. As well as analyze how the use of visual storytelling in Dear Zachary relates to theoretical boundaries within documentary filmmaking and the concerns from the journalistic field. LÄS MER

  3. 2. AI:s roll i beslutsprocesser under kunskapsledning i svenska organisationer : Intervjuer med yrkesverksamma och dess brukande av AI-verktyg vid beslutfattande

    Magister-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Emma Anderstedt; Daniel Birgersson; [2024]
    Nyckelord :AI beslutsprocesser; information management; kreativa processer; ansvar; organisationer; framtid; hybridintelligens;

    Sammanfattning : This study aims to enhance our understanding of how organizations leverage AI tools in the context of information for decision-making processes. Employing a methodological approach the research conducts interviews with experts proficient in both AI and various professional domains. LÄS MER

  4. 3. Can Generative AI Replace Human Communication Professionals? A qualitative study comparing social media content generated by Artificial Intelligence and humans

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Deline Fredriksson; Matilda Eriksson; [2023]
    Nyckelord :Generative AI; AI visualisation tools; Artificial Intelligence; ChatGPT; DALL·E; Social Media; Content Creation; Digital Marketing; AI-generated content; Social Sciences;

    Sammanfattning : Generative AI is a novel phenomenon, now within the hands of the public. The utilisation of AI has already started replacing human employees in many industries and previous research shows that generative AI have great abilities in creative and communicative contexts. LÄS MER

  5. 4. The Influence of Artificial Intelligence on Songwriting : Navigating Attribution Challenges and Copyright Protection

    Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Karin Norberg; Othilia Norell; [2023]
    Nyckelord :Artificial Intelligence; Attribution; Copyright; Machine Learning; Music; Natural Language Processing; Royalties; Songwriting;

    Sammanfattning : This report explores the evolving landscape of songwriting and copyright protection, with a focus on the influence of Artificial Intelligence (AI). It highlights the need for objective measures of attribution in music co-creation, including collaborations involving AI. LÄS MER

  7. 5. A Case Study of Strategic Utilization of Brand Ambassadors, Storytelling and Framing Techniques in Cancerfondens's Campaign: Rosa Bandet 2022

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Jenny Larsen; Astrid Johansson; [2023]
    Nyckelord :NPO; non-profit organization; framing; storytelling; brand ambassadors; Rosa Bandet; marketing strategy; strategic communication; online campaign; Social Sciences;

    Sammanfattning : This thesis examines the strategic utilization of brand ambassadors, storytelling, and framing techniques by the nonprofit organization Cancerfonden’s campaign Rosa Bandet 2022. The study highlights the importance of understanding these techniques combined to further deepen the knowledge in the field of Strategic Communication. LÄS MER