Sökning: "Creatives"

Visar resultat 1 - 5 av 18 uppsatser innehållade ordet Creatives.

  1. 1. Generativ AI i svensk copywriting – existentiellt hot eller paradigmskifte? : En kvalitativ intervjustudie i syfte att identifiera svenska copywriters användning av- och attityd till ChatGPT i deras profession, mellan november 2022 till april 2023.

    Kandidat-uppsats, Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

    Författare :Douglas Almqvist; Aron Mehari; [2023]
    Nyckelord :;

    Sammanfattning :   Problemformulering och syfte: The purpose of this study was identifying how generative AI, specifically ChatGPT, has impacted Swedish copywriters since its release in November 2022, up until April 2023. Metod och material: In this qualitative study, individual interviews were conducted with a pool of 8 interviewees. LÄS MER

  2. 2. Parc La Salvaora : a design proposal exploring the aesthetics of place-related curiosity

    Uppsats för yrkesexamina på avancerad nivå, SLU/Dept. of Urban and Rural Development

    Författare :Oskar Persson; [2023]
    Nyckelord :Aesthetic Creation Theory; curiosity; care; Els Rajolars;

    Sammanfattning : Architects are constantly faced with having to make aesthetic decisions. Big decisions – like a project’s overall aesthetic character – or small, yet important decisions regarding individual details, without which the aesthetic entirety of the design would be compromised. LÄS MER

  3. 3. Fyra designprinciper för attraktivare annonser

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Markus Sjökvist; [2022]
    Nyckelord :Clickthrough Rate; Cost Per Click; Ducoffe’s advertising value model; Facebook; Hierarchy of Effects; Meta Ads; Pay Per Click;

    Sammanfattning : The paper examines Meta ads in the adult education field. The ads are selected based onfour main criteria, ads with creatives that show people in the profession of the intendededucation, ads that the audience can quickly identify as an educational program, creativeswith a high signal-to-noise ratio and creatives with only one point of focus in the pictures. LÄS MER

  4. 4. Tools for AI Music Creatives : Mapping the field

    Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Elliot Martin; Ley-Olivia Avila Rojas; [2022]
    Nyckelord :AI; Deep Learning; Music creation; Data-set; Machine learning; Environment; AI; Djupinlärning; Musikskapande; Data-set; Maskininlärning; Miljö;

    Sammanfattning : Within the creative industries, such as visual arts and music, there has been a rise of AI implementations to solve various tasks, in each respective creative field. Implementations within the field of AI music creation have gained a lot of attention in recent years, due to the fact that many tools have become proficient in making music. LÄS MER

  5. 5. Digital Existence in the Digital Theater : An Ethnographic, Transnational Study of Artistic Practices and Participation

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Elisabeth Wennerström; [2022]
    Nyckelord :digital existence; cultural participation; ethnography; phenomenology; transnational; narrative analysis; digital theater;

    Sammanfattning : This thesis argues that the research problem, which describes a lack of a common understanding of the digital age, and what its major transformations mean for different stakeholders, can be fruitfully interrogated by attending to emergent forms of making sense in the digital theater. The aim of the study was met by raising and responding to the following research questions: How does the digital theater understand and experience digital existence in participatory potentials, and how do creatives in the digital theater bridge participatory intensities, the tensions and sometimes gaps between experienced reality and digital capabilities to expand on their own and their theaters’ participatory potential? The study combined a phenomenological approach, with an ethnographic method and narrative analysis, supported by a theoretical framework of existential media studies with a particular focus on digital existence, in combination with prospects for participation, using cultural participation theories. LÄS MER