Sökning: "Credibilit"

Hittade 1 uppsats innehållade ordet Credibilit.

  1. 1. Den Bortglömda Kanalen

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Caisa Appelbrant; Caroline Nylander; [2012]
    Nyckelord :Communication effects; Credibilit; Communication effects; Credibility; Sustainable products; Signalling; ; Filtration effect; Attitude-behaviour gap;

    Sammanfattning : The matter of CSR and sustainable products has gained an increased amount of interest in recent years as "green products" are becoming a trend with more "eco"-alternatives in the assortment of many retailers. However, among the increasing number of socially oriented customers, it seems that although they claim an increased demand for these kind of products, its easier to "talk the talk" that to actually "walk the walk". LÄS MER