Sökning: "Crm value"

Visar resultat 1 - 5 av 76 uppsatser innehållade orden Crm value.

  1. 1. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer

    Master-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

    Författare :Samia Dahir Idriss; [2023]
    Nyckelord :customer relationship management; co creation strategy; customer engagement; Value creation; Co creation; Co-production.; kundrelationshantering; samskapande strategi; kundengagemang; värdeskapande; samskapande; samproduktion.;

    Sammanfattning : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. LÄS MER

  3. 2. Customer segmentation in Retail: An Experiment in Sweden

    Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Nagma Athar Memon; [2023]
    Nyckelord :Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

    Sammanfattning : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. LÄS MER

  4. 3. Exploring Strategies for Customer Engagement in the Absence of Third-party Cookies : Using a Firm-based Digital Maturity Lens

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Ida Lengdell; [2023]
    Nyckelord :Strategies; Customer Engagement Online; Digital Maturity; Third-party Cookies;

    Sammanfattning : Purpose – This study aims to identify and analyze innovative strategies that firms can use to develop customer engagement online without relying on third-party cookies, whilst also considering the firms' level of digital maturity. Method – To explore the innovative strategies for developing customer engagement online without third-party cookies, a sequential mixed-method design was employed, utilizing semi- structured interviews and survey data. LÄS MER

  5. 4. Demystifying Dynamic Capabilities - Exploring development & evolution of Dynamic Capabilities for Digital Transformation in a Multinational SME

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Swati Malhotra; [2022-07-05]
    Nyckelord :Dynamic Capabilities; Digital Transformation; SME; multinational; Business model;

    Sammanfattning : The business environment is changing at a fast pace. One of the important ways in which the firms respond to these challenges is by employing digital technologies to create new value for their customers. However, despite the motivation and efforts by the firms to digitally transform the companies fail in their efforts. LÄS MER

  7. 5. Next Best Action : A clustering framework for Customer Relationship Management

    Uppsats för yrkesexamina på avancerad nivå, Mittuniversitetet/Institutionen för informationssystem och –teknologi

    Författare :William Takolander; [2022]
    Nyckelord :CRM; Clustering; Data analysis; Customer engagement;

    Sammanfattning : For companies that supply a service to their customers, there will always be a difference in engagement from customer to customer. Some customers might have created an account, they might also have a paid subscription, or they neither have an account nor are a subscriber. Meaning that they only interact with the free content provided. LÄS MER