Sökning: "Cross culture analysis japanese"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Cross culture analysis japanese.

1. 1. FOOD COMMERCIALS AND GENDER. A Comparative Analysis of Gender-role Portrayal in Swedish and Japanese Food Commercials

   Master-uppsats, Göteborgs universitet/Institutionen för språk och litteraturer

   Författare :Niklas Sjöberg; [2021-06-15]
   Nyckelord :japanska; SIK; gender; Sweden; advertising; cross-culture; cooking;

   Sammanfattning : The aim of this thesis is to investigate Swedish gender role stereotypes in advertising by analysing 82 different Swedish video commercials of the product category food and cooking and then conducting a cross-cultural comparison of earlier data from Japanese commercials. The commercials are categorised based on the setting that it takes place in, and examples of appearing roles and gender portrayals are described. LÄS MER

3. 2. They came, they saw, they adapted : How Swedish firms adapt when managing cross-cultural business relations with Japanese customers

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Jonathan Gustafsson; Daniel Ingvarsson; [2019]
   Nyckelord :Sweden; Japan; Managing Business Relations; Cross-cultural; adaptations;

   Sammanfattning : Culture is a strong part of people’s lives. When you are working with people and building relationships with them, it helps to have some perspective and understanding of their cultures. In the Japan business culture, there are several things that differentiate them from Swedish their way of conducting business. LÄS MER

4. 3. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

   Magister-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Författare :Annika Reitz; [2018]
   Nyckelord :Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

   Sammanfattning : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. LÄS MER

5. 4. Webbdesign i Japan och Sverige : En tvärkulturell analys av webbplatser från hög-kontextuella kulturer och låg-kontextuella kulturer

   Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

   Författare :Rene Enomoto; [2017]
   Nyckelord :Cross-culture; web design; visual communication; website analysis; low-context cultures; high-context cultures; cultural values; tvärkulturell; webbdesign; visuell kommunikation; webbplatsanalys; låg-kontextuella kulturer; hög-kontextuella kulturer; kulturella värderingar;

   Sammanfattning : Den här uppsatsen syftar till att analysera och identifiera skillnader och likheter i webbdesign mellan två länder, Japan och Sverige. De japanska och svenska webbplatserna för två företag etablerade i både Japan och Sverige, IKEA och DAIKIN, har analyserats utifrån en modell framtagen av Würtz (2006) i en tidigare studie på området. LÄS MER

7. 5. THE APPLICATION OF POLITENESS THEORY INTO ENGLISH EDUCATION IN JAPAN

   Magister-uppsats, Avdelningen för språk och kultur; Filosofiska fakulteten

   Författare :Maho Kawai; [2013]
   Nyckelord :politeness theory; ESL in Japan;

   Sammanfattning : In Japan, the Ministry of Education, Culture, Sports, Science and Technology (MEXT) revised the Course of Study in English education twice in the last decade (in 2002 and in 2011), and the drastic changes have been made especially in the section of communicative skills: introduction of English study in elementary school, teaching English in English in high school, requirement of the subject ‘Oral Communication I’ in high school, etc. The aim of the revisions is to produce international individuals, who have high English proficiency not only in input-skills but also in output-skills, especially in speaking (MEXT 2004: 90, MEXT 2011). LÄS MER