Sökning: "Cross-Cultural Psychology"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden Cross-Cultural Psychology.

  1. 1. Färgens betydelse inom kulturell marknadsföring : En studie om betydelsen av färgen på livsmedelsförpackningar i svensk och kinesisk kultur

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Lova Barthelson; My Persson; [2023]
    Nyckelord :Color; China; Sweden; culture; marketing; cross-cultural; consumer behavior; Färg; Kina; Sverige; kultur; marknadsföring; tvärkulturell; konsumentbeteende;

    Sammanfattning : Culturally adapted marketing has increased due to internationalization. The role of color varies across cultures and influences consumer behavior. The aim of this thesis is to improve knowledge on how Swedish companies can use color in their marketing, in terms of package design of groceries, when adapting to the Chinese consumer culture. LÄS MER

  3. 2. Culture's Influence on Product Perception

    Master-uppsats, KTH/Maskinkonstruktion (Inst.)

    Författare :Rahim Adawi; [2022]
    Nyckelord :;

    Sammanfattning : This thesis sets out to investigate the unexplored cross-disciplinary area of cross-cultural social psychology and product design. Prior research in cross-cultural social psychology has shown that there exists perception differences between people from different cultural backgrounds. LÄS MER

  4. 3. Intergroup Relations & Power : An ethnographic case study observing the multicultural staff of Cambambe, through the lenses of Psychology & International Relations Theories

    Master-uppsats, Linköpings universitet/Filosofiska fakulteten; Linköpings universitet/Statsvetenskap

    Författare :Karla Santa Ritta Pietsch Majic; [2017]
    Nyckelord :Labor; migration; post colonialism; political psychology; power; intergroup psychology; intergroup relations; cross-cultural; international relations;

    Sammanfattning : This is an ethnographic case study, based in participant observation, which investigates and analyzes how the everyday relationships between Europeans, South Americans expatriates & Angolan nationals, are structured in a common transnational labor community in Angola, named Cambambe. This study investigates if there are any features of post-colonial power relations that affect and shape the interactions between those three communities. LÄS MER

  5. 4. How Culture Moderates the Effect of Trust on Online Shopping Frequency

    Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Augustine Yuty Duweh Farley; Nour Murched; [2016]
    Nyckelord :Trust; Online Shopping frequency; Culture; E-vender; E-shoppers; Uncertainty avoidance; Individualism; Collectivism;

    Sammanfattning : People all over the world are embracing online shopping and there is a general agreement that trust plays a key role in influencing online shopping frequency. This project seeks to address the increasing need for new studies in this area. LÄS MER

  7. 5. Just Me, Myself and I? : The Cultural Impact of Self on Emotional Brand Attachment

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Daniel Alderstad; Jacob Berglund; [2016]
    Nyckelord :Self-congruence; Emotional Brand Attachment; Brand Personality; Self-Brand Connections; Self-Construal; Consumer Psychology; Cross-Cultural Psychology; Regulatory Focus Theory; Ought Self-congruence;

    Sammanfattning : Emotional brand attachment has emerged as an important marketing concept that can strengthen a brand's performance. One way to create emotional bonds with consumers is to match the brand's personality with the consumer's self-concept (i.e. self-congruence). LÄS MER