Sökning: "Cross-channel consumption behavior"
Hittade 1 uppsats innehållade orden Cross-channel consumption behavior.
1. Showrooming phenomenon – A grounded theory investigation of the showrooming phenomenon via a customer’s lens
Master-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Problem: Showrooming phenomenon refers to the customer behavior of physically experiencing the product in a physical store before purchasing it from online stores. It is becoming increasingly prevalent today and has attracted the interest of academia. LÄS MER
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