Sökning: "Cross-channel"
Visar resultat 1 - 5 av 19 uppsatser innehållade ordet Cross-channel.
1. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry
Master-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. LÄS MER
2. What conditions determine consumers' acceptance and use of omnichannel retailing in Swedish clothing industry
Master-uppsats, Jönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO); Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)Sammanfattning : Background In the past, consumers would go to physical stores to gather information and end their shopping there, with physical stores being one of the few sources of product information. Today, with the coming of the digital age, there are gradually more and more channels to gather information. LÄS MER
3. En studie av användarupplevelse (UX) i ett cross-channel sammanhang : Användarnas upplevelse av boklån på högskolebiblioteket i Borås
Kandidat-uppsats,Sammanfattning : The bachelor thesis aims to explore whether students perceive the usage of self-service technology (SST) as positive, neutral or negative, which occurs before, under and after a visit at the library of University of Borås. In this paper, a qualitative user diary was used as a method to gather empirical data. LÄS MER
4. The Right Bricks for a World of Clicks - How the role of the physical fashion store is shifting in an increasingly digitalized market.
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Over the past decades, digitalization and e-commerce have transformed the retailing industry. Some sectors have seen it render the brick and mortar store all but obsolete; in others, it creates new opportunities for cross-channel synergies. LÄS MER
5. Nya försäljningskanalers framväxt inom klädhandeln : En utforskande studie inom klädhandeln
Kandidat-uppsats, Jönköping University/JTH, Logistik och verksamhetsledningSammanfattning : Syfte – Studiens syfte är “Studera dagens köpkanaler för att möta nya trender inom detaljhandeln.”. För att besvara denna studies syfte har tre frågeställningar formulerats: 1. Hur är dagens köpbeteende idag? 2. LÄS MER