Sökning: "Cross-selling"

Visar resultat 1 - 5 av 20 uppsatser innehållade ordet Cross-selling.

  1. 1. Personalized Investment Recommendations Using Recommendation Systems

    Magister-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :Lorik Sadriu; [2023]
    Nyckelord :Recommendation systems; Deep learning; Institutional investors; Investment decision-making; Mean-variance spanning test; Cross-Selling; Business and Economics;

    Sammanfattning : This paper presents a Deep Learning-based Hybrid Recommendation System (DLHR) designed specifically for institutional investors with public portfolio holdings on the Stockholm Stock Exchange. The objective is to provide personalized investment recommendations, complement existing portfolios, and explore untapped cross-selling opportunities. LÄS MER

  3. 2. A general deep probabilistic model for customer lifetime value prediction of companies : A unified evaluation metric and analysis of the required historical data for different companies in context of prediction of customer lifetime value

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Johanna Olnén; [2022]
    Nyckelord :;

    Sammanfattning : A comprehensive understanding of customers’ future Lifetime Value (LTV) enables companies to assess the return on marketing investment and may provide a useful tool when determining a company’s value. Furthermore, LTV predictions allow marketers to segment customers based on the predicted LTV and, in turn, effectively allocate marketing resources for acquisition, retention, and cross-selling. LÄS MER

  4. 3. Data at your service! : A case study of utilizing in-service data to support the B2B sales process at a large information and communications technology company

    Master-uppsats, Linköpings universitet/Industriell ekonomi; Linköpings universitet/Tekniska fakulteten

    Författare :Ingrid Wendin; Per Bark; [2021]
    Nyckelord :data; serve; sales; industrial sales; data driven; data-driven; big data; decision-making; sales process; sales opportunity; challenge; improve; efficiency; KAM; access; digitalization;

    Sammanfattning : The digitalization of our society and the creation of data intense industries are transforming how industrial sales can be made. Large volumes of data are generated when businesses and people use digital products and services which are available in the modern world. LÄS MER

  5. 4. Merförsäljning vid livsmedelsinköp online : En missad möjlighet?

    Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Edward Montgomery; Linnea Wigström; [2020]
    Nyckelord :;

    Sammanfattning : Merförsäljning är inte lika vanligt i den internetbaserade livsmedelsbutiken som i den fysiska butiken. Denna studie kommer därför att undersöka merförsäljning online, då onlinehandel blir allt mer vanligt och tidigare forskning har fokuserat på fysiska butiker. LÄS MER

  7. 5. Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Elizabeth Anzén; Lukas Ekberg; [2020]
    Nyckelord :AI; B2B; Marketing Automation; Personalization; Value; Value Creation; AI; B2B; automatisk marknadsföring; personalisering; värde; värdeskapande;

    Sammanfattning : In the last decade, marketing automation, a tool for automatic personalization, has been gaining significant traction among marketing professionals. In parallel with the growing adoption trend, many marketing automation platform providers have been extending their offers to include AI features. LÄS MER