Sökning: "Cross-selling"

Visar resultat 1 - 5 av 14 uppsatser innehållade ordet Cross-selling.

  1. 1. What’s the point of the collection point? - A case study in Gothenburg

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Viktor Albihn; Pierre Larsson; [2019-07-02]
    Nyckelord :CDP; ; Point Allocation; City Logistics; Parcel delivery; collection and delivery point; ; Last-mile delivery;

    Sammanfattning : MSc in Logistics and Transport Management.... LÄS MER

  2. 2. Synergy Valuation in Industrial Software Acquisitions

    Master-uppsats, KTH/Industriell Management; KTH/Industriell Management

    Författare :Christoffer Marin; ERIK TRETOW; [2018]
    Nyckelord :Synergy Valuation; Industrial Software M A; Industrial Software Synergies; Synergiv¨ardering; M A inom industriell mjukvara; Synergier inom industriell mjukvara;

    Sammanfattning : Engaging in M&A is a common corporate strategy and deals are often motivated by synergies, the concept that the value of the combined entities is greater than the sum of their standalone values. However, it is often difficult to capture synergistic value in reality and increasing the probability of a successful acquisition requires a thorough assessment of potential synergistic effects pre-acquisition. LÄS MER

  3. 3. Multiclass Cross-selling Model for Savings and Investments Using Gradient Boosting

    Master-uppsats, Lunds universitet/Matematik LTH

    Författare :Arwin Sohrabi; [2018]
    Nyckelord :Machine learning; gradient boosting; multiclass target; XGBoost; finance; Danske Bank; customer behavior; Mathematics and Statistics;

    Sammanfattning : Danske Bank has for several years modeled customer purchase behavior on category level (e.g. savings or investments). This thesis is a first attempt at predicting (first time) customer purchase behavior on product level. LÄS MER

  4. 4. Cross-selling i ett mindre företag : Hur kan ett mindre företag påverka en säljkår att implementera cross-selling strategier?

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Andreas Ragnewall; [2018]
    Nyckelord :Cross-selling; Implementering; kompetens; kompensation; kontrollsystem; mål organisatorisk struktur och säljsupport.;

    Sammanfattning : Denna studie undersöker hur ett mindre företag kan implementera cross-selling strategier. Studien har genomförts genom en fallstudie på ett mindre företag där två djupgående intervjuer med försäljningschef och VD genomförts samt en fokusgrupp med säljkåren. LÄS MER

  5. 5. Transferring components of brand loyalty in a brand extension scenario within FMCG

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Jessica Hedin; [2017]
    Nyckelord :Brand loyalty; Brand extension; Category fit; FMCG; Affective relations;

    Sammanfattning : Brand managers within FMCG are continuously looking to capitalize on strong brands to grow their business. Strategies involving brand extension activities have become increasingly popular, as it allows brand managers to build on already established consumer-brand relations to increase cross-selling. LÄS MER