Sökning: "Csilla Nagy"

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  1. 1. Customer Relationship Management : A Case Study on AGA GAS AB

    Kandidat-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Författare :Wahid Gilani; Csilla Nagy; [2012]
    Nyckelord :Customer Relationship; case study;

    Sammanfattning : Background: Customer Relationship Management is a relatively new concept in the area of management.CRM is not an easy process; it is strategic approach that is concerned to create shareholder value through developing long-term relationship with key customers and customer segments. LÄS MER