Sökning: "Cultural branding"

Visar resultat 1 - 5 av 135 uppsatser innehållade orden Cultural branding.

  1. 1. How Employer Branding is Affected by Country-of-Origin : And its effect on Employee Retention of Generation Z

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Philip Kaburek; Alex Wahlberg; Andreas Kilit; [2021]
    Nyckelord :Employer Branding; Country of Origin Effect; Employee Retention; Generation Z; Development Opportunities; Environmental Social Governance; Consumer Branding;

    Sammanfattning : Employer branding is becoming increasingly important, but the literature on the subject lacks vital elements. First, Country of Origin (COO) has been shown to affect employer branding, but this process is very poorly understood. LÄS MER

  2. 2. Myten om gråzonen : En kvalitativ innehållsanalys av kulturell varumärkeskommunikation i samband med opinionsrörelsen Black Lives Matter

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap; Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Alexandra Gjörde; Molly Magnfält; [2021]
    Nyckelord :Cultural branding; Myths; Black Lives Matter; Postcolonialism; Visual rhetoric; Semiotics; Kulturell varumärkeskommunikation; Myter; Black Lives Matter; Postkolonialism; Visuell retorik; Semiotik;

    Sammanfattning : Denna kvalitativa studie ämnar undersöka hur västerländska företag har konstruerat sin varumärkeskommunikation i samband med Black Lives Matter-rörelsen. Utifrån ett teoretiskt ramverk baserat på semiotik, visuell retorik och postkolonialism granskar studien retoriska strategier i reklamfilmer för att utläsa de myter företagen kommunicerar. LÄS MER

  3. 3. Political images taking stage. A narrative analysis of Russia in the Eurovision Song Contest

    Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Maria Post; [2021]
    Nyckelord :Eurovision Song Contest; cultural diplomacy; fantasmatic logic; Russia; Law and Political Science;

    Sammanfattning : Ever since it was created, the Eurovision Song Contest has functioned as an arena for nation branding and nation building. The aim of this thesis is to contribute to the field of cultural diplomacy and political storytelling through studying how participation in the Eurovision Song Contest can contribute to a country’s international image. LÄS MER

  4. 4. Rethinking the Employer Branding Landscape

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mathilda Kock; Alice Berggren; [2021]
    Nyckelord :Employer Branding; Generation Z; Employer Preferences; Human Resources; Competitive Advantage; Resource-Based View; Culture; Gender; Sweden; Denmark; Business and Economics;

    Sammanfattning : In this bachelor’s thesis, the employer preferences among Generation Z individuals are explored. Generation Z is currently the youngest generation entering the labour market. The entrance of Generation Z individuals is predicted to come with new challenges for firms in how to attract and retain skilful employees from this generation. LÄS MER

  5. 5. Shaping Vegan and Sustainable Consumption: A Case Study on Maria Nila

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ninette Hansson; Vanille Cousyn Johansson; [2021]
    Nyckelord :Vegan consumption; sustainable consumption; ideologies; myths; consumer responsibilization; cultural branding; Business and Economics;

    Sammanfattning : Title: Constructing Vegan and Sustainable Consumption Date of the Seminar: 2021-06-04 Course: BUSN39 Degree Project in Global Marketing Authors: Ninette Hansson and Vanille Cousyn Johansson Supervisor: Sofia Ulver and Hossain Shahriar Key Words: Vegan Consumption, Sustainable Consumption, Ideologies, Myths, Consumer Responsibilization, Cultural Branding Thesis Purpose: The purpose of this thesis is to explore how marketplace ideologies and myths shape vegan and sustainable consumption. Theoretical Perspective: Ideologies and Myths, Consumer Responsibilization and Cultural Branding. LÄS MER