Sökning: "Cultural branding"

Visar resultat 16 - 20 av 171 uppsatser innehållade orden Cultural branding.

  1. 16. Between ‘Place-Branding’ and ‘Sense of Place’ in the Nordics : A comparative study through two generations of Nordic residents in Stockholm.

    Master-uppsats, Stockholms universitet/Kulturgeografiska institutionen

    Författare :Iman Miriam Djelloul; [2023]
    Nyckelord :Place Branding; Sense of Place; The Nordics; Social generations; Baby Boomers; Gen-z; Nordic residents; Stockholm.;

    Sammanfattning : Place branding refers to the strategical act of attaching a positive reputation to a geographical place. This concept is argued important due to its ability to boost places with advantageous lead when globally competing over financial, cultural and human resources. LÄS MER

  3. 17. The everyday life of gangster rap

    Master-uppsats, Lunds universitet/Sociologiska institutionen; Lunds universitet/Sociologi

    Författare :Teodora Saveska; [2023]
    Nyckelord :Rap; Gangster rap; young people; social bond theory; labeling theory; social identity theory; social capital; cultural capital; economical capital; subculture; crime; violence; weapons; drugs; sex; we them.; Social Sciences;

    Sammanfattning : Rap music has been controversial ever since the music genre took off. Themes such as violence, drugs and aggression have been themes portrayed in the genre since a long time ago. LÄS MER

  4. 18. Sveriges nation branding i Italien : En analys av kulturutbyten och internationella relationer

    Kandidat-uppsats, Lunds universitet/Europastudier

    Författare :Linnea Hampus; [2023]
    Nyckelord :Sweden promotion; nation branding; soft power; Sweden; Italy; European Studies; Law and Political Science; Cultural Sciences;

    Sammanfattning : At the pace of globalization, the phenomenon of nation branding is increasingly important. In contemporary international relations, many states are vigorously using marketing concepts and techniques while promoting themselves to enhance a good image, which is seen as essential for attracting tourism, trade, investment, and generally increase their role in global affairs. LÄS MER

  5. 19. Feminist Approaches to Self-Representation & Political Storytelling: A Modern Strategy of Nation Branding in the West

    Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Nicodemus Adsersen; [2023]
    Nyckelord :Feminist leadership; Nation branding; Constructed self-representation; Political storytelling; Western identity.; Law and Political Science;

    Sammanfattning : This essay sought to investigate the extent to which two Nordic Prime Ministers performed their leadership on Instagram in accordance with a feminist leadership theory during the Covid-19 crisis. It then inquired into those performances’ potential consequences. LÄS MER

  7. 20. Unveiling Power Dynamics on Instagram: A Neo-medieval Analysis of Algorithmic control, Influencers and Users

    Master-uppsats, Lunds universitet/Avdelningen för etnologi

    Författare :Femke Podsedkowska; [2023]
    Nyckelord :Digital feudalism; social media; power relations; Instagram; influencers; medievalism; algorithms; Cultural Sciences;

    Sammanfattning : Instagram is a large social media platform with strong power dynamics between the company, influencers and the users. Exploring this power dynamic within a theoretical framework rooted in neo-medievalism, this study investigates how power structures are manifested and enacted on the platform. LÄS MER