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Visar resultat 1 - 5 av 27 uppsatser som matchar ovanstående sökkriterier.
1. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. LÄS MER
2. Att inkludera eller inkvotera mångfald : En studie om bristande etnisk mångfald och den socioekonomiska betydelsen inom svensk modebransch
Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskapSammanfattning : This bachelor thesis aims to study the ethnic and socioeconomic deficiency in the current Swedish fashion industry. As Scandinavian fashion has grown nationally and globally the industry is now viewed more than ever. LÄS MER
3. "Communication is key to understand who we are dealing with" : A case study of managers' internal communication when leading in multicultural settings
Magister-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Sammanfattning : Introduction: Communication is said to be one of the most important yet most challenging aspects of leadership. Today's globalized world creates new dimensions, requirements and higher demands are placed on managers' internal communication in order to be able to handle different cultural aspects and employees. LÄS MER
4. How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour
Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapSammanfattning : Research questions: What role do culture and legislation have when it comes to the message content of betting companies? Do the culture and legislation influence the companies to use either emotional or rational marketing? Do culture and legislation influence the companies to use either hard or soft-sell in marketing? Purpose: The intention of writing this paper is to give the reader a full concept on the market of betting/gambling and get an explanation of how the changes in communication can differ in the Swedish, British and American markets depending on legislation barriers and cultural diversity. We strive to build a more comprehensive explanation of how these factors influence Svenska Spel, Bet365, and MGM to use either an emotional or rational marketing strategy and a hard- or softselling approach when they construct a favorable message content. LÄS MER
5. Integration av nyanlända/utrikesfödda ingenjörer i byggsektorn : En studie utifrån nyanlända/utrikesfödda ingenjörers perspektiv gällande att integreras i byggsektorn
M1-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapSammanfattning : Sweden has a long tradition of refugee immigration to the country and with labor skillshortage that exists in the construction sector, larger construction company in Swedeninitiated to start recruitment and education program to integrate high skilled immigrantengineers into their company.The purpose of this study aims to investigate how immigrants’ engineers experienceintegration in the construction sector by examining two different construction companies'programs in Sweden. LÄS MER
