Sökning: "Customer Aset Management CAM"

Hittade 1 uppsats innehållade orden Customer Aset Management CAM.

  1. 1. Kundrelationer inom banksektorn : Hur svenska storbanker verkar för att säkerställa kontinuitet och lönsamhet inom studentsegmentet

    Kandidat-uppsats, Institutionen för marknadsföring (MF)

    Författare :Biqila Gebeyehu; David Hörnsten; [2013]
    Nyckelord :Banker; Studenter; Customer Relationship Management CRM ; Customer Aset Management CAM ; Segmentering; Marknadsföring;

    Sammanfattning : The purpose of this study is to investigate how the major swedish banks look upon and promote student profitability as well as long-term relationships within the student segment from a CRM point of view. The study incorporates a qualitative course of action with an abductive research approach which has been carried out by conducting personal and telephone interviews with representatives from three out of the four major swedish banks Nordea, Swedbank and Handelsbanken. LÄS MER