Sökning: "Customer Centricity"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden Customer Centricity.

  1. 1. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Sara Horvath; Betty Sandberg; [2023]
    Nyckelord :Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

    Sammanfattning : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. LÄS MER

  3. 2. How to Become a Successful Challenger Brand

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Moboluwarin Owoturo; Lefan Zhuang; Geny Pitaloka Hayyu; [2023]
    Nyckelord :Copycat Brand; Leader Brand; Challenger Brand; Imitation; Business and Economics;

    Sammanfattning : The purpose of this paper is to find the critical success factors of becoming a successful Challenger Brand. This paper aims to analyse the strategies and factors that contribute to the success and failures of these challenger brands. LÄS MER

  4. 3. Customer Centricity and involvement in Swedish fintech innovation : An exploratory research on the customers role in Swedish fintech

    Magister-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Martin Eriksson; Mohamed El Khatib Naranjo; [2022]
    Nyckelord :Customer knowledge; Customer Centricity; Co-creation; Innovation; Fintech; Sweden; Kundkunskap; Kundcentricitet; Samskapande; Innovation; Fintech; Sverige;

    Sammanfattning : Fintech has had a huge growth in Sweden during the last decades. Increased competition has made companies compete over resources to attend to customer needs. The access to customer knowledge is one of those resources. LÄS MER

  5. 4. Augmented Reality in Retail: A customer-centric business implementation framework

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Viktoriia Ivanova; Andrea Maggino; [2022]
    Nyckelord :Augmented Reality; innovation; customer experience; Customer-centricity; Technology acceptance model; Agile software development; Retailing;

    Sammanfattning : Augmented Reality (AR) implementation in retail is growing significantly over the past few years. But how can retailers implement AR applications successfully? This research aims to contribute to solving this question, by providing a circular customer-centric framework to implement AR applications in the Business-to-Customer (B2C) operations. LÄS MER

  7. 5. Developing Digital Value Offerings in the Car Retailing Industry : A Customer-Centric Approach to innovation

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :PHILIP BÖRJESSON; [2021]
    Nyckelord :Automotive Industry; Car Retailing; Customer-Centricity; Digital Transformation; Dynamic Capabilities; Value Offering; Innovation; Bilindustrin; bilhandel; digital transformation; dynamiska förmågor; innovation; kundfokusering; värdeerbjudanden;

    Sammanfattning : The car retailing industry is currently undergoing a significant transformation. This transformation is due to the automotive industry switching from producing internal combustion engines vehicles to battery electric vehicles. LÄS MER