Sökning: "Customer Data Quality"

Visar resultat 1 - 5 av 714 uppsatser innehållade orden Customer Data Quality.

  1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Fahad Ayub; Buddika Mantilake; [2024]
    Nyckelord :Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Sammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER

  3. 2. Designprocessen och maskininlärning: Framtiden för användarcentrerad design

    Kandidat-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Lisa Marie Karin Gärdhammar; [2024]
    Nyckelord :Artificial Intelligence; Machine Learning; Design process; Journey Mapping; Empathy; User experience; Customer experience; Artificiell intelligens; Maskininlärning; Designprocessen; Journey Mapping; Empati; Användarupplevelse; Kundupplevelse;

    Sammanfattning : Artificiell intelligens (AI) och i synnerhet maskininlärning (ML) har inom UX-design visat potential att förbättra designprocessen genom att exempelvis identifiera användargrupper från stora datamängder, effektivisera idégenerering och automatisera repetitiva uppgifter. Det råder dock oenighet kring hur tekniken kan integreras i designprocessen. LÄS MER

  4. 3. Effektivisering av SAQ 5.0 för SME:s : Att möta utmaningarna inför SAQ 5.0 hos Företag X och svenska SME:s

    Kandidat-uppsats, Jönköping University/Tekniska Högskolan

    Författare :Alexander Aronsson; [2024]
    Nyckelord :Global changes; Sustainability regulations; Suppliers to the automotive industry; Documentation in sustainability; Policies and certifications; Global Automotive Sustainability Guiding Principles; Drive Sustainability; Self-Assessment Questionnaire SAQ ; SAQ 5.0; SAQ 4.0; Environmental and quality management systems; Gap analysis; SME Small and Medium-sized Enterprises ; Hållbarhetsregleringar; Leverantörer till fordonsindustrin; Dokumentering inom hållbarhet; Policys och certifieringar; Miljö- och kvalitetsledningssystem; Gap-analys; SME Små och medelstora företag ; SAQ 4.0; SAQ 5.0;

    Sammanfattning : The current global changes and regulations in sustainability have a direct impact on suppliers to the automotive industry. Therefore, it is crucial for suppliers to the automotive industry to proactively monitor developments to avoid risking their competitiveness. LÄS MER

  5. 4. How to improve customer satisfaction with customer surveys and lean for retail

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Nahia Bilbao Gato; [2023-07-18]
    Nyckelord :lean for retail; customer satisfaction;

    Sammanfattning : Introduction: This dissertation project is based on a collaboration between the author and Volvo Trucks Europe. To answer the research question of How to improve customer satisfaction with customer surveys and lean for retail? This study describes a qualitative study of improving customer satisfaction with lean for retail in the Volvo Trucks dealership network, specifically in the Northern European Market. LÄS MER

  7. 5. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :William Nordlund; Mattias Johansson; [2023-07-03]
    Nyckelord :Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Sammanfattning : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. LÄS MER