Sökning: "Customer Experience"

Visar resultat 6 - 10 av 1457 uppsatser innehållade orden Customer Experience.

  1. 6. Designprocessen och maskininlärning: Framtiden för användarcentrerad design

    Kandidat-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Lisa Marie Karin Gärdhammar; [2024]
    Nyckelord :Artificial Intelligence; Machine Learning; Design process; Journey Mapping; Empathy; User experience; Customer experience; Artificiell intelligens; Maskininlärning; Designprocessen; Journey Mapping; Empati; Användarupplevelse; Kundupplevelse;

    Sammanfattning : Artificiell intelligens (AI) och i synnerhet maskininlärning (ML) har inom UX-design visat potential att förbättra designprocessen genom att exempelvis identifiera användargrupper från stora datamängder, effektivisera idégenerering och automatisera repetitiva uppgifter. Det råder dock oenighet kring hur tekniken kan integreras i designprocessen. LÄS MER

  3. 7. The new era of Electric Vehicles: Rolling out the Energy Storage Solution of Tomorrow - A single case study investigating fleet customers' opportunities and challenges with adopting Vehicle-to-Grid technology, to identify complexities and important considerations when accelerating the implementation.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Fanny Söderström; Maria Nordin; [2023-07-20]
    Nyckelord :Innovation; Sustainability; Technology Adoption; Electrical Distribution; Power Grid; Electric Vehicles; Energy Storage Solutions; Renewable Energy; V2X; Vehicle-to-Grid; V2G;

    Sammanfattning : The following thesis investigates the complexities of implementing the Vehicle-to-Grid (V2G) technology. It explores the perceived benefits and challenges that fleet customers within an automotive company have towards the technology. LÄS MER

  4. 8. Business Model Changes in the Automobile Industry - A Single Case Study of Volvo Cars

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Nahid Salehi; [2023-07-19]
    Nyckelord :Business model; business model changes; strategy; automotive industry; Volvo Cars;

    Sammanfattning : The automotive industry's fast-paced environment, digitalization, and electrification have shed light on the significance of the business model (BM) changes. Responding effectively and promptly to the initiative changes and trends is needed for the firms to have profitability. LÄS MER

  5. 9. How to improve customer satisfaction with customer surveys and lean for retail

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Nahia Bilbao Gato; [2023-07-18]
    Nyckelord :lean for retail; customer satisfaction;

    Sammanfattning : Introduction: This dissertation project is based on a collaboration between the author and Volvo Trucks Europe. To answer the research question of How to improve customer satisfaction with customer surveys and lean for retail? This study describes a qualitative study of improving customer satisfaction with lean for retail in the Volvo Trucks dealership network, specifically in the Northern European Market. LÄS MER

  7. 10. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :William Nordlund; Mattias Johansson; [2023-07-03]
    Nyckelord :Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Sammanfattning : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. LÄS MER