Sökning: "Customer Focus Perception"

Visar resultat 1 - 5 av 101 uppsatser innehållade orden Customer Focus Perception.

1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Fahad Ayub; Buddika Mantilake; [2024]
   Nyckelord :Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Sammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER

3. 2. The role of customer-based brand equity in the direct-to-consumer business model

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Nyckelord :D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Sammanfattning : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. LÄS MER

4. 3. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

   Master-uppsats,

   Författare :Alice Sbrogio; Kristian Shamon; [2023]
   Nyckelord :sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

   Sammanfattning : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. LÄS MER

5. 4. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Abel Kebede; Zunair Shafique; [2023]
   Nyckelord :Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Sammanfattning : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. LÄS MER

7. 5. Marknadsföring på YouTube, en bra idé för företagen? : En kvalitativ studie kring företags marknadsföring på YouTube och dess påverkan på kundens uppfattning

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Anton Exerman; Jesper Waldén; [2023]
   Nyckelord :;

   Sammanfattning : Denna studie undersöker de negativa effekter marknadsföring på YouTube skapar och kopplar det till teorierna Ad Intrusiveness, Ad Irritation och Ad Avoidance. Studien undersöker även hur kundens uppfattning av ett företag påverkas av deras reklam på YouTube. LÄS MER