Sökning: "Customer Loyalty"
Visar resultat 1 - 5 av 628 uppsatser innehållade orden Customer Loyalty.
1. Understanding The Business Value Of Customer Data From Connected Services - An exploratory case study of what business value an emerging automotive OEM can create from customer data generated by connected servicesMaster-uppsats, Göteborgs universitet/Graduate School
Sammanfattning : The rapid development of connectivity accelerated by a myriad of emerging technologies contribute to an ever-growing volume of data in which companies have realized the need for, and value of, becoming data-driven. Data, and more specifically, customer data, is thus a promising area for transforming insights into actions which identifies new value creation opportunities to enhance business performance. LÄS MER
- Master-uppsats, Göteborgs universitet/Graduate School
Sammanfattning : MSc in Marketing and Consumption.... LÄS MER
3. Hotellbranschens längtansfulla intryck : En kvalitativ studie om den digitala sinnesmarknadsföringenoch varumärkesutveckling i hotellbranschenKandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)
Sammanfattning : The digital world is developing and due to the development the hotel industry has neededto advance their digital development. The purpose of this study is to analyze how thehotel industry is working with multisensory marketing to create stimuli by interplayingthe human senses. LÄS MER
- Kandidat-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Institutionen för marknadsföring (MF)
Sammanfattning : With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. LÄS MER
Sammanfattning : Background: Organizations desire to create and maintain a strong and long-lasting relationship with their consumers. Firms enjoy many benefits through the loyalty of customers, such as lower marketing costs, increased revenue, and much more. LÄS MER