Sökning: "Customer Perceptions"

Visar resultat 16 - 20 av 286 uppsatser innehållade orden Customer Perceptions.

1. 16. Tjänstelogik i praktiken inom budgethotell : En fallstudie av Good Morning Hotell

   Kandidat-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

   Författare :Sabine Kourdaughli; Samya Bennis; [2023]
   Nyckelord :service innovation; hotelbranche; service logic; value creation and context.;

   Sammanfattning : This thesis examines some factors that play a role in creating new opportunities for service innovationwithin the context of budget hotels, and aims to identify the various factors that characterize servicelogic in practice. The research question aims to explore the conditions that are required to develop astructured service innovation process at Good Morning hotel, which ultimately influences thecustomer experience. LÄS MER

3. 17. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Andi Nur Haeriah; Chiara Jutz; [2023]
   Nyckelord :Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

   Sammanfattning : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. LÄS MER

4. 18. Value Proposition of Autonomous Electric Trucks in the Freight Industry : A Qualitative Study of Transport Buyers

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Emilia Nordström; Edvin Ramberg; [2023]
   Nyckelord :Autonomous Electric Truck logistics; Customer-centric Value Proposition; Digitisation; Transport buyers’ needs and pain points; Autonom elektrisk lastbilslogistik; kundcentrerat värdeerbjudande; digitalisering; transportköpares behov och utmaningar;

   Sammanfattning : This study explores the value proposition of Autonomous Battery Electric Trucks (ABETs) in the transportation industry, and offers insights into customer perceptions and potential challenges regarding this emergent technology. The aim of the study is to understand customer needs, address implementation issues, and evaluate opportunities for Logistics Service Providers (LSP) to adopt ABETs. LÄS MER

5. 19. "Hej, nu är jag här och tigger igen" : En kvalitativ studie om skam och ekonomiskt bistånd.

   Kandidat-uppsats, Karlstads universitet/Institutionen för sociala och psykologiska studier (from 2013)

   Författare :Emilia Catibusic; Ukabed Sheybani; [2023]
   Nyckelord :social worker; social assistance; claims; shame; socialsekreterare; ekonomiskt bistånd; bidrag; skam;

   Sammanfattning : Syftet med denna studie var att undersöka socialsekreterares föreställningar om skamkänslor hos kunder på ekonomiskt bistånd. För att uppnå studiens syfte valdes en kvalitativ metod i form av intervjuer med fem socialsekreterare. LÄS MER

7. 20. Investigating Millennials perception of chatbot and their purchase intention in fashion industry. : A quantitative study about the influence of Chatbots on purchase intention among millennials.

   Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Nikita Jain; Priscilla Owusu-Ansah; [2023]
   Nyckelord :Millennials; Artificial Intelligence Chatbots; Consumer purchase intention.;

   Sammanfattning : This research study aims to investigate the perceptions of millennials towards Chatbot and their purchase intentions in the fashion industry. The study explored how chatbots are perceived by millennials, and how these perceptions influence their purchase intentions. To achieve this, the study used a quantitative approach. LÄS MER