Sökning: "Customer Perceptions"

Visar resultat 6 - 10 av 286 uppsatser innehållade orden Customer Perceptions.

  1. 6. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Zeeb Hala; To Quan Luu; [2023]
    Nyckelord :servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

    Sammanfattning : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). LÄS MER

  3. 7. Do estate-level characteristics generate unsafety? : Examining neighborhood and estate characteristics influence on perceived residential safety in Gothenburg

    Master-uppsats, Stockholms universitet/Statsvetenskapliga institutionen

    Författare :Madeleine Frisk Garcia; [2023]
    Nyckelord :Perceived safety; fixed effects; estate level effects; customer satisfaction surveys;

    Sammanfattning : Do estate and neighborhood characteristics influence perceptions of safety? Using data from a survey of residents living in municipal housing in Gothenburg, this paper argues that the spatial and social characteristics of a neighborhood vastly outpace the role of its socioeconomic and demographic composition, when it comes to accounting for the perceived safety of its residents. The dataset consists of survey data on residents’ perception of safety from 2013-2014 and 2016-2021 in Gothenburg linked with sociodemographic data at an estate level. LÄS MER

  4. 8. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.

    Magister-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Författare :Merel Cheng; Lisa Frommann; [2023]
    Nyckelord :Gillette; advertising; advertisement; marketing; brand; gender; masculinity; backlash;

    Sammanfattning : Background:  The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. LÄS MER

  5. 9. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2023]
    Nyckelord :Brand Crisis on Social Media; Customer Judgements; Customer Feelings; Customer Brand Resonance; Customer Value; Business and Economics;

    Sammanfattning : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. LÄS MER

  7. 10. How Visual Framing and Specificity Framing Influence Buying Decisionsin Fashion E-commerce

    Magister-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Kimia Emami; Andrea Makarová; [2023]
    Nyckelord :Visual Framing; Framing of Specificity of Terms; E-commerce; Sustainability; Fashion; User Experience Design;

    Sammanfattning :  Companies face several challenges when it comes to promoting green consumption and designing effective communication strategies for sustainable products.The framing effect, which refers to the presentation of messages, can significantly influence customer perceptions and purchasing intentions. LÄS MER