Sökning: "Customer Relationship Management"
Visar resultat 16 - 20 av 678 uppsatser innehållade orden Customer Relationship Management.
16. From photovoltaics to microgrids : A case study on Loccioni and how its tailored solutions compete with standardized products in the energy utility industry
Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikSammanfattning : Global industries are undergoing significant sustainability transitions, presenting new opportunities for R&D and innovation-driven companies. Rather than competing in large markets, these companies thrive in specialized niches. LÄS MER
17. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.
Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist Jerar Ohanisian Shaafi Osman Ali 00/09/08 97/09/03 99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. LÄS MER
18. Effekterna av kundrelationer inom banksektorn : En kvalitativ studie om faktorer som påverkar kundlojalitet och affärsframgång
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Background: in order to have an established long-term relationship between customer and bank, a lot is required, including trust, satisfaction and other things. This study will therefore aim to provide factors that can affect the relationship between bank and customer Purpose: This study aims to study factors that can affect the relationship between banks and customers. LÄS MER
19. Utmaningar vid CRM-implementering : En tvärvetenskaplig fallstudie om implementering av CRM-system hos en tidningskoncern
Master-uppsats, Uppsala universitet/Institutionen för informatik och media; Uppsala universitet/Företagsekonomiska institutionenSammanfattning : This study is about Customer Relationship Management (CRM) and implementation of CRM systems. The study aims to identify and investigate which challenges are experienced during CRM implementation at a newspaper group and how those challenges have been handled. LÄS MER
20. Co-branding som strategi för småföretag och i relationen till deras kunder : En kvalitativ studie om varumärkessamarbeten
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : The aim of this study is to understand how co-branding can be strategically implemented and its relevance in small business customer relationships. The study serves as a guide for small businesses striving to strengthen their brand and improve their customer relationships through strategic utilization of co-branding. LÄS MER