Sökning: "Customer behaviour analysis"

Visar resultat 1 - 5 av 115 uppsatser innehållade orden Customer behaviour analysis.

1. 1. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   Magister-uppsats,

   Författare :Yiming Yuan; Ziying Lai; [2023]
   Nyckelord :;

   Sammanfattning : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. LÄS MER

3. 2. Stylingservice som hållbar produkt : Värdet av en konsulterande stylingtjänst för minskad överkonsumtion

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Karl Sedeborn Holst; Agnes Ottander; [2023]
   Nyckelord :Consumer behaviour; sustainability; individual-focused advisory consumption; PSS; Konsumentbeteende; hållbarhet; individfokuserad rådgivande konsumtion; PSS;

   Sammanfattning : Dagens konsumtion av kläder hos den genomsnittlige konsumenten består till stor del av överkonsumtion. Ett bristande engagemang samt okunskap om klädkonsumtionens miljöpåverkan är ofta bidragande faktorer till ohållbar konsumtion. LÄS MER

4. 3. The new hype in the e-commerce industry: A case study in Sweden to investigate challenges perceived by software development teams

   Magister-uppsats, Lunds universitet/Institutionen för informatik

   Författare :Hasmik Hakobyan; Narthana Murugesan; [2023]
   Nyckelord :software development teams; e-commerce; challenges; new hype; pandemic; Business and Economics;

   Sammanfattning : The growing number of users and the changes in customer behaviour over the last few years caused new hype in the e-commerce industry. This imposed pressure resulted in some technical disruptions in those systems. LÄS MER

5. 4. Returning fashion items has never been easier : A qualitative multiple case study regarding the challenge of designing a return policy that benefits the consumer, the corporation and the environment

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Lucas Alsbjer; Joel Lindholm; [2023]
   Nyckelord :E-tailers; Product Returns; Return Management; Consumer Behaviour; Return Policies; Reverse Logistics; Green Supply-Chain Management; Sustainability; Fashion Industry;

   Sammanfattning : An escalating concern about the environment amongst the general population, businesses trying to make their way forward on the hunt for market shares and profitability, and customers that nowadays are used to extreme flexibility in their purchase and return process due to the immense growth of e-commerce. These observations can all be considered facts, but do they correlate with each other when a customer tries on a pair of pants and decides to return them to the retailer? The purpose and reason for why this thesis was conducted was to gain an understanding of how fashion e-tailers in Sweden balance the needs of consumers, company finances and environmental concerns when designing their return policy. LÄS MER

7. 5. Consumer purchasing behaviour influence on sustainable product development in the automotive industry.

   Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Ben Babu; Rohit Reddy Maddhuri; [2023]
   Nyckelord :;

   Sammanfattning : AbstractDue to increased customer knowledge of the environmental effects of conventional automobiles and their concerns, the automotive industry is undergoing a substantial change toward sustainability and environmentally friendly goods. The goal of this study is to examine the relationship between customer purchasing behaviour and new product development, with an emphasis on environmentally friendly automotive products. LÄS MER