Sökning: "Customer club card"

Hittade 4 uppsatser innehållade orden Customer club card.

  1. 1. The impact of club card on store loyalty : An empirical study of a Swedish grocery retailer

    Master-uppsats, Avdelningen för ekonomi

    Författare :Sofia Ahlström; Niklas Wangsell; [2014]
    Nyckelord :loyalty; loyalty programs; customer loyalty; club card; behavioral loyalty; attitudinal loyalty; rewards; grocery retailer;

    Sammanfattning : The aim of this study is to investigate whether club card loyalty have an impact on customers store loyalty. A secondary purpose is to distinguish which attributes of a loyalty card that ICA’s customers prefer, with the focus on the variables; direct- versus indirect rewards, monetary- versus nonmonetary rewards, necessary- versus luxury rewards and immediate- versus delayed rewards. LÄS MER

  3. 2. Can club cards create customer commitment?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Anna Hägglind; Martin Hertzman; [2012-06-18]
    Nyckelord :Loyalty; Customer loyalty; Loyalty programms; Norway; Sweden; Customer relationship management; Switching cost; Customer club card; Grocery market;

    Sammanfattning : .... LÄS MER

  4. 3. THE CLUB CARD AS A CUSTOMER REWARDS PROGRAM

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Carla Escalante Fischer; Korakote Luansagul; [2011]
    Nyckelord :loyalty programs; marketing strategy; customer retention; customer relationship management.;

    Sammanfattning : In the current competitive market environment, customer loyalty efforts is one of the most important factors for achieving strategic success, especially considering that increased loyalty and customer satisfaction can have a positive influence on long-term financial performance of business entities. Since research has shown that retaining current customers can be more profitable than trying to find new ones, developing loyalty plays an important part in any marketing strategy aiming to create competitive differentiation and thus gain a unique position. LÄS MER

  5. 4. Is Customer Club a Useful Tool in Creating Customer Loyalty : A Case Study of Stadium

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Martina Genfors; Erica Liljeblad; Camilla Gustafsson; [2007]
    Nyckelord :;

    Sammanfattning : Introduction: Creating a relationship between the customer and the organization has come to be of great importance during the last decade. Companies are realizing that loyal customers are coming back and are not only increasing sales through repeat purchase, but is also decreasing the cost of obtaining new customers which exceeds by far the cost of retaining old ones. LÄS MER