Sökning: "Customer preference"

Visar resultat 1 - 5 av 54 uppsatser innehållade orden Customer preference.

  1. 1. SMMAs inverkan på kundlojalitet hos lyxvarumärken : En kvalitativ studie om hur sociala medie marknadsföringsaktiviteter kan bidra till en bättre kundlojalitet hos lyxvarumärken

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Christopher Westlund; [2023]
    Nyckelord :SMMA; Luxury Brand; Customer Loyalty; Customer Response; Brand preference; Premium price; Entertainment; Interaction; Trendiness; Customization; eWOM; Fashion; Marketing; Social Media.; SMMA; Lyxvarumärke; Kundlojalitet; Kundrespons; Varumärkespreferens; Prispåslag; Underhållning; Interaktion; Trendighet; Anpassning; eWOM; Mode; Marknadsföring. Sociala medier.;

    Sammanfattning : Lyxvarumärken har en status att erhålla, som är en utmaning, speciellt i ett samhälle somutvecklas snabbt genom teknologi. Därmed befinner sig lyxvarumärken på en marknad medhög efterfrågan. För att kunna hålla sig väsentlig i dagens samhälle är det viktigt förlyxvarumärken att vara medveten om sina marknadsföringsstrategier. LÄS MER

  3. 2. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Ebba Uhlin; Moa Lundberg; [2023]
    Nyckelord :Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

    Sammanfattning : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. LÄS MER

  4. 3. Fuel Transition for Gas Turbines : In a Changing European Energy Landscape

    Master-uppsats, Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Författare :Lovisa Langerak; [2023]
    Nyckelord :energy technology; gas turbine; energy transition; Europe; green fuels; hydrogen; ammonia; biofuels; energiteknik; gasturbin; energiomställning; Europa; gröna bränslen; vätgas; ammoniak; biobränslen;

    Sammanfattning : The transition to renewable energy sources is vital to mitigate global warming and achieve the climate targets set by the EU. The availability of natural gas in Europe is challenged due to the Russian invasion of Ukraine, leading to a shift towards fossil-free alternatives. LÄS MER

  5. 4. Which functional and design aspects to prioritize when developing outdoor tents - To optimize customer satisfaction and four season use.

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Stina Lidén; Amanda Rosdahl; [2023]
    Nyckelord :Adaptable Design; Consumer; Design; Design Theory; Four Season; Functionality; Human Centered Design; Industrial Design; Material; Outdoor; Prioritizing; Product Development; Quality; Sensory Properties; Tent; Three Seasons; Well Being;

    Sammanfattning : Optimizing customer satisfaction is vital to maintain relevance as well as being competitive on a growing market. This research is aimed to explore what aspects of design and functionality that should be prioritized when developing solo tunnel tents for four season use within a European market. LÄS MER

  7. 5. Human-Like Chatbot : A quantitative study of the emotional response toward human-to-machine interaction

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Anastasiia Jönsson; Clara Nordberg; [2023]
    Nyckelord :Digital Marketing; Chatbot; Emotion; Empathy; Humanlike; Human-to-machine interaction; ChatGPT;

    Sammanfattning : Problem formulation: The problem that the thesis research relates to is the limitations of artificially intelligent chatbots as interlocutors. The emotional component of communication plays an essential role in the customer experience, but many users have a negative attitude toward chatbots due to their lack of humanity and empathy. LÄS MER