Sökning: "Customer relationship management"

Visar resultat 1 - 5 av 588 uppsatser innehållade orden Customer relationship management.

  1. 1. CRM-system och utmaningar för dataskydd inom detaljhandel

    Kandidat-uppsats, Mittuniversitetet/Institutionen för informationssystem och –teknologi

    Författare :Johan Radvärn; [2021]
    Nyckelord :Retail; Privacy; Confidentiality; Integrity; Data Protection and CRM; Detaljhandel; Privacy; Confidentiality; Integrity; Data Protection och CRM;

    Sammanfattning : The purpose of this study is to investigate what new challenges CRM systems, Customer Relationship Management, have for the protection of personal data and security in retail. Today's IT development offers companies effective solutions for acquiring new customers and for retaining current customers. LÄS MER

  2. 2. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Tahir Iqbal; Md Nazmul Khan; [2021]
    Nyckelord :;

    Sammanfattning : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. LÄS MER

  3. 3. Revisorns roll i kristider - En studie om påverkan av Covid-19

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Alice Olsson; Sebastian Strömland; [2020-07-08]
    Nyckelord :Revision; revisor; Covid-19; Customer Relationship Management; revisionsarvode; krishantering; finansiell kris;

    Sammanfattning : Bakgrund och problem: Världen har i modern tid aldrig stött på ett virus av Covid-19sproportioner och heller aldrig behövt anpassa sig därefter. Regeringen behöver stötta medstatliga medel, men samtidigt finns det även andra aktörer som kan ge råd och hjälp. LÄS MER

  4. 4. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Carolina Agersborg; Isabella Månsson; Emelie Roth; [2020-06-23]
    Nyckelord :Brand Management; B2C Brands; Artificial Intelligence; AI Applications;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. Shared working environment responsibilities in the staffing industry : A shared leadership perspective

    Magister-uppsats, Umeå universitet/Sociologiska institutionen

    Författare :Jonas Stenborg; [2020]
    Nyckelord :Staffing industry; Shared leadership; Shared responsibility; Working environment; Systematic Work Environmental Management; Systematiskt Arbetsmiljöarbete; SAM;

    Sammanfattning : The purpose of this study is to explore Swedish leaders in staffing agencies experiences, thoughts, and insights regarding the implementation of the legislative works around SAM (Systematic Work Environmental Management AFS 2001:1). In the context of SAM, the legislation entails a complex triangular relationship between the staffing agency, their customer, and the consultant. LÄS MER