Sökning: "Customer satisfaction"

Visar resultat 1 - 5 av 998 uppsatser innehållade orden Customer satisfaction.

  1. 1. Understanding The Business Value Of Customer Data From Connected Services - An exploratory case study of what business value an emerging automotive OEM can create from customer data generated by connected services

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Clara Segerstedt; Jessica Svedberg; [2021-07-09]
    Nyckelord :business value; value creation; customer data; connected services; vehicle connectivity;

    Sammanfattning : The rapid development of connectivity accelerated by a myriad of emerging technologies contribute to an ever-growing volume of data in which companies have realized the need for, and value of, becoming data-driven. Data, and more specifically, customer data, is thus a promising area for transforming insights into actions which identifies new value creation opportunities to enhance business performance. LÄS MER

  2. 2. Improve Customer Engagement by Implementation of Service Robot - A case study in collaboration with Husqvarna Group

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jiao Yang; Xiaojuan Liao; [2021-07-08]
    Nyckelord :Frontline service robots; Customer engagement; Perceived innovativeness; Service experience; Customer satisfaction; Asset-builder business;

    Sammanfattning : Background and Purpose: Customer engagement has strategic importance for firms since itenhances the performance of the firm in various aspects. Nowadays, firms are employingadvanced technology to increase customer engagement. LÄS MER

  3. 3. Understanding customer experience and repurchase intention in live streaming shopping: An empirical study in China

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Mengjiao Qian; [2021-07-02]
    Nyckelord :Customer experience; customer satisfaction; live streaming shopping; trust; Repurchase intention; price; enjoyment; product quality; interaction quality;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. Antecedents of Preferred Customer Status - In the context of the Automotive Industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Nguyen Ha Mi Hoang; Vinh Quang Bui; [2021-06-14]
    Nyckelord :preferred customer status; customer attractiveness; supplier satisfaction; buyer-supplier relationship; social exchange theory; resource-based view;

    Sammanfattning : MSc in Logistics and Transport Management.... LÄS MER

  5. 5. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Axel Wedebrand; Charlotta Ödling; [2021]
    Nyckelord :Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

    Sammanfattning : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. LÄS MER