Sökning: "Customer segmentation"

Visar resultat 6 - 10 av 136 uppsatser innehållade orden Customer segmentation.

  1. 6. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Författare :Valeriia Lastovetskaia; João Pedro Alexandre Versteegen; [2023]
    Nyckelord :Luxury marketing; consumer behavior; decision-making; new luxury perception; automotive luxury;

    Sammanfattning : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. LÄS MER

  3. 7. Customer segmentation in Retail: An Experiment in Sweden

    Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Nagma Athar Memon; [2023]
    Nyckelord :Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

    Sammanfattning : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. LÄS MER

  4. 8. Individual revenue forecasting in the banking sector

    Magister-uppsats, Lunds universitet/Nationalekonomiska institutionen; Lunds universitet/Statistiska institutionen

    Författare :Ricardo Jorge Pinto Brandão; Simona Sulzickyte; [2023]
    Nyckelord :Revenue forecasting; Banking; Machine Learning; XGBoost; Customer segmentation; Business and Economics;

    Sammanfattning : This paper analyses data from a Swedish bank combined with macroeconomic indicators to forecast revenues for individual customers over the course of four years. Separate models are created for recurring customers and customers who have just joined the bank. LÄS MER

  5. 9. Bringing New Technology to a Complex Market : A Market Analysis of the VIPS Protocol

    Master-uppsats, Uppsala universitet/Industriell teknik

    Författare :Staffan Leijnse; [2023]
    Nyckelord :B2B Marketing; Segmentation; Technology Transfer; Commercialization; Case Study;

    Sammanfattning : University research being adopted by, or transferred to, industry has enabled many of the things we now take for granted. The road from a breakthrough at a university to societal consequences is however a long and winding road full of dead ends and surprising turns. LÄS MER

  7. 10. Automatic processing of LiDAR point cloud data captured by drones

    Master-uppsats, Linköpings universitet/Institutionen för datavetenskap

    Författare :Leon Li Persson; [2023]
    Nyckelord :machine learning; supervised learning; random forest; point cloud segmentation;

    Sammanfattning : As automation is on the rise in the world at large, the ability to automatically differentiate objects in datasets via machine learning is of growing interest. This report details an experimental evaluation of supervised learning on point cloud data using random forest with varying setups. LÄS MER