Sökning: "Customer-orientation"

Visar resultat 1 - 5 av 91 uppsatser innehållade ordet Customer-orientation.

  1. 1. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Matilda Krantz; [2023]
    Nyckelord :interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

    Sammanfattning : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. LÄS MER

  3. 2. Obstacles for Change Management in a Fragmented Digitized Postmodern Society. : A Case Study of the Digitalization Authority in Sweden.

    Kandidat-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Författare :Hanna Eriksson; [2023]
    Nyckelord :Change management; postmodernism; fragmentation; organization culture; digitalization;

    Sammanfattning : Change management is an increasingly prominent and complicated topic. In the postmodern digitized society, Sweden is believed to be at the forefront, yet in Swedish radio, information experts claim that the country is far from able to manage a crisis. LÄS MER

  4. 3. Operationalizing a Market in Transit: How Multiple Accounting Calculations Mediate Multiple Rationales of the Market

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Hannes Högmark; Axel Jönsson; [2023]
    Nyckelord :Customer Accounting; Customer Costing; Market Orientation; Customer Orientation; Mediating Instruments;

    Sammanfattning : This thesis aims to understand how accounting calculations are used to operationalize the market in an intra-organizational value chain. Building on a case study, TransportCo is followed in its efforts to go from a stable market towards meeting a new uncertain market. LÄS MER

  5. 4. From Seed to Success: The Role of Venture Capital on Startup Innovation

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Felix Kelter; Jasper Miessler; [2023]
    Nyckelord :lean startup; lean startup capabilities; innovation; innovation management; venture capital;

    Sammanfattning : This master thesis aims to investigate the influence of venture capital (VC) on the innovation practices of early-stage startups. The research was conducted because existing literature lacks a comprehensive understanding of the "how" behind the influence of VCs from a startup perspective, as current scholars assess the impact from an investor side. LÄS MER

  7. 5. Stimulating employee-driven innovation - Exploring enablers for employee-driven innovation and the contribution of formal and informal innovation activities - a qualitative single-case study

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Karlsson; Klara Thorén; [2022-08-05]
    Nyckelord :Employee-driven innovation; inclusive innovation; consultancy industry; enablers for employee-driven innovation; formal innovation activities; informal innovation activities;

    Sammanfattning : Innovation is a concept that has received an increased amount of attention in recent years. The concept of innovation has also developed to include a wider range of participants, including for example both open innovation and customer-oriented innovation. LÄS MER