Sökning: "Customersatisfaction"

Visar resultat 1 - 5 av 20 uppsatser innehållade ordet Customersatisfaction.

  1. 1. Realizing and Satisfying Informational Requirements throughout the Customer Journey : A Case Study on the Industrial Manufacturing Industry

    Master-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Kenneth Santos; Rasmus Törnros; [2023]
    Nyckelord :Customer Journey; Data Management; Industrial Manufacturing; Marketing;

    Sammanfattning : This thesis examines the informational requirements of customers throughoutthe customer journey within the industry for industrial facilitating goods and exploreshow to manage data to meet these requirements. The research adopts a qualitativeresearch design with a case study approach, using semi-structured interviewssupplemented with secondary survey data. LÄS MER

  3. 2. Spotlight on the factors impacting customer satisfaction in offline shopping : A quantitative study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Isabel Burch; Bofei Lu; Yihui Ren; [2023]
    Nyckelord :Offline Shopping; Customer Perceived Value; Customer Expectations; Touch Experience; Customer Satisfaction;

    Sammanfattning : Background: Customers find great psychological satisfaction and pleasure when shopping. Customer satisfaction is crucial for a business's success, and increasing it will strengthenfinancial performance and competitiveness. LÄS MER

  4. 3. Chatbots and Customer Satisfaction in routine banking assistance: A comparative study between India and Sweden

    Master-uppsats, Högskolan i Halmstad/Akademin för informationsteknologi

    Författare :Arya Hari; [2023]
    Nyckelord :Chatbots; Digital Services Innovation; Customer Satisfaction; Routine Banking Assistance; Digital Transformation; Financial Services;

    Sammanfattning : With the proliferation of digital services and technologies, industries, including thebanking sector, are looking for innovative ways to improve customer experience. The criticalaspect of improving customer experience is increased customer satisfaction, which helps toattract new customers and to retain existing ones. LÄS MER

  5. 4. Leder kompensation för servicefel till olika grad av kundnöjdhet beroende på hur kompensationen uttrycks? En enhetseffekt i dagligvaruhandeln

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Bayan Alkhalaf; Katja Åberg; [2023]
    Nyckelord :Anchoring effect; unit effect; service recovery; service recovery paradox; service failure; cognitive bias.;

    Sammanfattning : Title: Does compensation after service failure lead to different levels of customersatisfaction depending on how the compensation is expressed? A unit effect in the grocery store context. Aim: In case of service failure, companies must recover the service to regain customer satisfaction. How compensation is expressed, e.g. LÄS MER

  7. 5. From Plate to Palate: Elevating Customer Experience Management and Satisfaction : A case study of Swedish fine dining restaurants

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Benmakhlouf Sara; Rodrigo Fajardo; [2023]
    Nyckelord :Fine dining restaurants; customer experience; customer satisfaction; five aspects of a meal model; service blueprints; service clues and messages;

    Sammanfattning : Customer experience is a broad topic that can cover several different branches,fields and industries. Various researchers have done significant work into thetopic, yet it still has gaps of fragmentation and an overall understanding on howto manage it. LÄS MER