Sökning: "D- Brand"

Visar resultat 1 - 5 av 270 uppsatser innehållade orden D- Brand.

  1. 1. Tunnelduk och dukmembran ur ett brandsäkerhetsperspektiv

    Kandidat-uppsats, Lunds universitet/Avdelningen för Brandteknik

    Författare :Henry Sandell; [2023]
    Nyckelord :Provningsmetoder; Brand; Tunnelsäkerhet; Dukmembran; Tunnelmembran; Tunnelduk; Test Methods; Fire; Tunnel safety; Tunnel membrane; Tunnel sealing; Technology and Engineering;

    Sammanfattning : Många anläggningar projekteras idag under jord. Det gör att det tillkommer krav på vattentätning av berget. Ett sätt att vattentäta en konstruktion är att använda dukmembran eller tunnelduk. Dock råder det oklarheter hur provningsmetoderna för brandklassificering och standarder skiljer sig internationellt. LÄS MER

  3. 2. A sustainability-focused innovation management and product development framework - Based on current practices at Mips

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Nathapong Khumhongsa; Deva Pérez Orviz; [2023]
    Nyckelord :;

    Sammanfattning : Mips is a growing, ingredient brand that develops security systems for helmets. Their continuous growth has led to the need to define the Innovation Management and Product Development processes. LÄS MER

  4. 3. Bringing Brands to Life: A study on the impact of brand anthropomorphism and personalization on advertisement attitudes in a social media context

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Sofia Alm; Rebecca Åbom; [2023]
    Nyckelord :Brand Anthropomorphism; Personalization; Privacy Concerns; Brand Trust; Advertisement Attitudes;

    Sammanfattning : Brand anthropomorphism is a frequently used marketing strategy to enhance a brand's humanlike features and characteristics. Businesses use brand anthropomorphism to increase their brands' appeal, likeability, and memorability for consumers. LÄS MER

  5. 4. From cheap to chic: a quantitative study on using comparative transparency as a tool for brand attribute upgrading

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Adrian Brännstam; Simon Eliasson; [2023]
    Nyckelord :Brand alliances; Business Transparency; Comparative Advertising; Brand- and Product Quality Perceptions; Brand Attribute Upgrading;

    Sammanfattning : This thesis constitutes the first attempt to investigate the concept of comparative transparency, a novel type of brand alliance, inspired by comparative advertising and enabled by the growing trend of business transparency in the apparel industry. Broadly, the present study is designed to investigate whether a weak brand can capitalize on the positive attributes of a strong brand merely by being presented as having common manufacturers in an online retailing context. LÄS MER

  7. 5. The effects of different acquisition strategies on brand equity and purchase intention

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Pupu Jin; [2023]
    Nyckelord :Brand image; Acquisitions and Mergers; Automobile industry; Brand equity; Purchase intention;

    Sammanfattning : Purpose - This study investigates the effect factors of brand equity and purchase intention for the original brand from the M&A perspective, involving two types of acquisitions (acquiring a medium image brand and acquiring a high-end image brand). The study object is a Chinese low-end automobile brand, Changcheng, who seeks to improve the brand. LÄS MER