Sökning: "DART Model of Value Co-Creation"
Visar resultat 1 - 5 av 7 uppsatser innehållade orden DART Model of Value Co-Creation.
1. Värdeskapande inom idrottsevenemang : Hur arbetar arrangörer för att främja ett högt upplevt kundvärde hos sina deltagare?
Magister-uppsats, Mittuniversitetet/Avdelningen för kvalitets- och maskinteknikSammanfattning : I Sverige har vi flera stora idrottsevenemang som var för sig lockar tiotusentals deltagare varje år. Arrangörerna av dessa idrottsevenemang har i uppgift att leva upp till varje deltagares (kunds) förväntningar och tillfredsställa deras behov. LÄS MER
2. Co-Creating Value through Content Marketing; A multiple case study
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The digital revolution has significantly changed the business environments, forcing companies to adapt the processes in the entire organization in order to stay competitive. As a result, researchers have emphasized the potential of co-creating value with customers. LÄS MER
3. Sharing is caring : A case study of co-creation on Facebook
Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälleSammanfattning : The increasing usage of social networking sites, such as Facebook has changed the way that corporations and customer interact with each other. New ways of customer-corporation interactions evolve constantly, enabling customers to participate and co-create value with the corporations. LÄS MER
4. Dare to Share: User Value Co-creation in the Sharing Economy
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this research is to explore the impact users have on value co-creation in the sharing economy. More specifically, we aim to examine the values users can co-create for each other through exchanges and interactions within the sharing economy. LÄS MER
5. The balancing act of customer involvement for product innovation : - A case study of Electrolux and Volvo Cars
Magister-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Sammanfattning : Purpose The overall purpose is to describe how manufacturing companies involve customers in order to develop new innovations that meet customers’ needs, and furthermore illustrate how the customer involvement process can be managed. By investigating companies in similar industries where the degree of technology and pace of innovation is high, we clarify how, when and with who companies can engage activities for customer involvement. LÄS MER