Sökning: "DMOS"

Visar resultat 1 - 5 av 33 uppsatser innehållade ordet DMOS.

  1. 1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Douglas Berglund; Katherine Driscoll; [2023-11-22]
    Nyckelord :place brand identity; place branding; sustainability; content analysis;

    Sammanfattning : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. LÄS MER

  3. 2. If You Seek Sense of Place : Comparing How Local Narratives are Reflected in a Storytelling Strategy

    Master-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Författare :Anne Marie Holst; [2023]
    Nyckelord :strategic storytelling; sense of place; New Zealand; regenerative tourism; Māori;

    Sammanfattning : Strategic storytelling has become a popular instrument for destination marketing. Often, however, these stories neglect perspectives of the host community which is why recent academic literature demands for a more participatory and holistic approach that integrates and acknowledges the host community’s sense of place. LÄS MER

  4. 3. Sharing Knowledge is Sharing Power : A case study on inter-organizational knowledge transfer within a destination

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Pahlow Mariele; Cajsa Svensson; [2023]
    Nyckelord :Knowledge management KM ; Inter-organizational knowledge transfer; Destination management organization DMO ; Small and medium-sized enterprises SME s ; Destination development; Tourism stakeholders; Sustainable competitive advantage; Kalmar;

    Sammanfattning : The key to an organization's long-term success is a sustainable competitive advantage. In a global market characterized by fierce competition, organizations differentiate themselves no longer through their competitive position or technological or human resources but through knowledge. LÄS MER

  5. 4. Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers

    Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Gemma Vangeel; [2022]
    Nyckelord :product-country image; tourism destination image; travel intention; DMO; Sweden; IKEA;

    Sammanfattning : IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. LÄS MER

  7. 5. Storytelling i kommunikationsfilm : ett outnyttjat verktyg bland svenska destinationsutvecklare?

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Daniel Hansfeldt; Rasmus Klasson; Juliette Maussier; [2022]
    Nyckelord :Storytelling; Destination Marketing Organizations; DMO; Communication films; The Hero’s Journey; Marketing; Destination developmen; Storytelling; Destinationsorganisationer; DMO; kommunikationsfilm; The Hero’s Journey; Marknadsföring; Destinationsutveckling;

    Sammanfattning : Storytelling kan ses som ett effektivt marknadsföringsverktyg inom destinationsutveckling. Storytelling, särskilt presenterat i filmformat, har aktualiserats de senaste åren och förekommer som en högt rankad trend och strategi på DestinationsNEXT Future 2021 study, den mest omfattande rapporten i världen inom destinations- och turismbranschen. LÄS MER