Sökning: "Dada Dada Olanrewaju"
Hittade 1 uppsats innehållade orden Dada Dada Olanrewaju.
1. Foreign Market Entry Srategies. : A Case study of IKEA entering Indian Market.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Title: Foreign Market Entry Strategies A case study of IKEA entering Indian market Purpose: The purpose of this study is to describe factors that need to be considered when entering Indian market. Research Questions: (1) How does IKEA handles its market entry strategy in India? (2) What are the barriers for IKEA in Indian market? (3) Why is IKEA interested in Indian market? Methodology: This thesis has a deductive approach and a qualitative research method. LÄS MER
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