Sökning: "Dagny Best"

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  1. 1. Use of Facebook in Nordic banks. How are some of the Nordic banks using Facebook, could they be more successful?

    Master-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Författare :DAGNÝ FRANKLÍNSDÓTTIR; [2013-09-19]
    Nyckelord :social media; Facebook; Facebook Page; FP; banks; trust; posts; public;

    Sammanfattning : The reputation and image are of high interest in today´s society and social media has become the key instrument for organizations to flourish in that area. In this thesis it will be investigated how few a banks in Nordic countries present themselves and communicate to the public using Facebook. LÄS MER