Sökning: "Daiki Okutani"
Hittade 1 uppsats innehållade orden Daiki Okutani.
1. How can insect-based food appeal to consumers in the Swedish market? : A qualitative study on identifying major factors that impact purchasing insect-based food and examining how novel companies can penetrate the Swedish market.
Kandidat-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och RättsvetenskapSammanfattning : The main purpose of this study was to examine the main factors that both positively and negatively influence consumers purchasing behavior in terms of insect-based food. By investigating the factors, the study aimed to shed light on how insect-based food can seamlessly penetrate the Swedish market with the use of marketing strategies. LÄS MER
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