Sökning: "Daiki Okutani"

Hittade 1 uppsats innehållade orden Daiki Okutani.

  1. 1. How can insect-based food appeal to consumers in the Swedish market? : A qualitative study on identifying major factors that impact purchasing insect-based food and examining how novel companies can penetrate the Swedish market.

    Kandidat-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Författare :Daiki Okutani; Dairong Wu; [2021]
    Nyckelord :Entomophagy; novel food; sustainability; diet behaviour; marketing entry; young consumer behaviour; food industry; marketing mix;

    Sammanfattning : The main purpose of this study was to examine the main factors that both positively and negatively influence consumers purchasing behavior in terms of insect-based food. By investigating the factors, the study aimed to shed light on how insect-based food can seamlessly penetrate the Swedish market with the use of marketing strategies. LÄS MER