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1. 1. AN EXAMINATION OF THE NEED FOR RESOURCES WHEN SHIFTING FROM A PRINT BASED BUSINESS MODEL TO A DIGITAL BUSINESS MODEL IN THE NEWSPAPER INDUSTRY

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Dallyce Sax; [2012]
   Nyckelord :need for resources; business model change; organizational change; newspaper industry; Business and Economics;

   Sammanfattning : Title: An examination of the need for resources when shifting from a print based business model to a digital business model in the newspaper industry Date of the seminar: May 2, 2012 Course: Master Corporate Entrepreneurship and Innovation Internship and degree project (Master thesis 15 ECTS) Author: Dallyce Sax Advisor: Joakim Winborg Keywords: Need for resources, business model change, organizational change, newspaper industry Thesis purpose: This paper aims to explore how newspaper companies address the need for resources when shifting from a print based business model to a digital business model. In particular the paper examines what resources are considered, what the sources of the resources are, and if the decisions are affected by their potential consequences on organizational change and culture. LÄS MER