Sökning: "Damian Goreczny"

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  1. 1. On Brands and How They Are Adapted to Today’s Market

    Kandidat-uppsats, Blekinge Tekniska Högskola/Sektionen för planering och mediedesign

    Författare :Damian Goreczny; [2013]
    Nyckelord :Brand Identity; Branding; Marketing; Advertising; New Consumer;

    Sammanfattning : The main focus of this thesis is to study the efforts that marketers, companies, PR1- and advertising agencies are making in order to successfully evolve their brands in order to adapt them into today’s market. Today’s market is driven by the new consumer which is very different from its predecessor; consumers from just two decades ago. LÄS MER