Sökning: "Dan Anderson"

Hittade 2 uppsatser innehållade orden Dan Anderson.

  1. 1. Se mig! Hør mig! Køb mig! - Et studie af forholdene for smalle film på det danske VOD-marked

    Kandidat-uppsats, Lunds universitet/Filmvetenskap

    Författare :Hannibal Emil Meldgaard; [2016]
    Nyckelord :VOD; film distribution; online; Denmark; Cultural Sciences;

    Sammanfattning : This project concerns the contemporary situation of niche films on video on demand platforms operating in Denmark. The research draws upon mostly primary sources through interviews with Danish distributors and is being analyzed with the Long Tail theory by Chris Anderson to determine niche films greatest challenges. LÄS MER

  3. 2. The Long Tail of Loyalty : Case study of Apple Premium Resellers in Sweden

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Hung Tran; Dan Zhu; Nyambayar Tuya; [2012]
    Nyckelord :Long Tail; E-loyalty; Marketing Communications; Apple Premium Reseller;

    Sammanfattning : Background: The Internet has created new efficient channels of doing business. For this nontraditional market, a business strategy that is both effective and efficient needs to be employed. The Long Tail business strategy was developed by Chris Anderson in 2006. LÄS MER