Sökning: "Dana Kamand"

Hittade 2 uppsatser innehållade orden Dana Kamand.

1. 1. Perceived Benefits and Risks in Adoption Intention of Fast Fashion Rental Services: An Empirical Study in the Context of Digital Peer-to-Peer Platforms

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julia Anna Lagler; Dana Kamand; [2021]
   Nyckelord :fashion rental services; fast fashion; peer-to-peer platforms; consumer behaviour; environmental sustainability; collaborative fashion consumption; adoption intention; Business and Economics;

   Sammanfattning : Thesis Purpose: The present research investigates the relationship between five perceived benefits: environmental, hedonic, financial, functional, and social, as well as two perceived risks: hygiene and loss of ownership, with consumers’ intention to adopt peer-to-peer fashion rental services in the fast fashion segment. Theoretical Perspective: The Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) from Venkatesh, Thong and Xu (2012) was employed. LÄS MER

3. 2. Financial brands taking a stand: Exploring the impact of advertised social activism on a brand's image in the financial services sector

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Dana Kamand; Maura Leonie Kongehl; Julia Anna Lagler; [2020]
   Nyckelord :Consumer perception; brand image; brand activism; social activism; advertising; financial services; Business and Economics;

   Sammanfattning : The purpose of this research paper is to explore the perceptions of advertised social activism and its impact on a financial services sector brand's image. The study is of a qualitative and inductive nature based on literature review along with findings of 12 semi-structured interviews. LÄS MER