Sökning: "Daniel Agota"

Hittade 1 uppsats innehållade orden Daniel Agota.

  1. 1. Designing customer rewards programs for repeated purchase using optimization methods

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Daniel Agota; Rasmus Olsson; [2015]
    Nyckelord :Customer rewards programs; CRP; loyalty programs; optimization; profitability;

    Sammanfattning : A Customer Rewards Program (CRP) or a loyalty program is characterized by customers being rewarded for repeated purchases. The goal of these programs is to increase sales and profit through offering purchase incentives in the form of delayed rewards, as a result influencing customer behavior and in the end increasing company profit. LÄS MER