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1. Designing customer rewards programs for repeated purchase using optimization methods
Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomiSammanfattning : A Customer Rewards Program (CRP) or a loyalty program is characterized by customers being rewarded for repeated purchases. The goal of these programs is to increase sales and profit through offering purchase incentives in the form of delayed rewards, as a result influencing customer behavior and in the end increasing company profit. LÄS MER
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