Sökning: "Daniel Ahlstrand"

Hittade 1 uppsats innehållade orden Daniel Ahlstrand.

  1. 1. Bringing the Interaction Model into the 21st century: Applying and Developing the Interaction Model for the Service Industry

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Daniel Ahlstrand; Johnny Kollin; [2008]
    Nyckelord :markets-as-networks; network perspective; relationships; Interaction Model; Amadeus;

    Sammanfattning : Drawing upon research conducted in the 1960’s and 1970’s, the IMP group 1982 created the Interaction Model which has had a pivotal effect on how academic scholars and practitioners alike, think about relationships. The development of the Interaction Model was and still is important since it constitutes the very foundations on which the network perspective lies and as such also affects much of the academic research that is currently being conducted around the world. LÄS MER