Sökning: "Daniel Kerekes"

Hittade 1 uppsats innehållade orden Daniel Kerekes.

  1. 1. Trade wars, Brexit and Pandemics – A strategy for survival in a turbulent world : A case study on a global FMCG company

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Daniel Kerekes; Emma Adamsson; [2020]
    Nyckelord :International Strategy; Global Integration; Local Responsiveness; Regional Strategy; Turbulence; Trade wars; Brexit; Pandemic;

    Sammanfattning : During the last decades, the world has become increasingly globalized, leading to an increased interdependence between nations. This development has given rise to an increased vulnerability to turbulence created by external events and made it even harder to find the right strategic fit while managing the trade-offs between global integration and local responsiveness. LÄS MER