Sökning: "Daniel Knoll"

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  1. 1. The Lead User Concept : How High Technology Firms Interact with the Lead User in the Innovation Process

    Magister-uppsats, Högskolan i Halmstad

    Författare :Daniel Knoll; Viktoria Johnsson; [2015]
    Nyckelord :Lead User; Lead User interaction; innovation process; aspects of interaction; high technology;

    Sammanfattning : This study explores how high technology companies interact with their Lead User throughout the innovation process. Thereby, the study focuses on the interaction, after a company approached their Lead User. LÄS MER