Sökning: "Daniel Severus"

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  1. 1. Exploring the Trust Generating Factors of Video Tutorials

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Johanna Horn; Daniel Severus; [2017]
    Nyckelord :Content Analysis; Trust; Video Tutorials; Content Marketing; Customer Relationships;

    Sammanfattning : New technologies have increased the possible ways in which humans interact and as a result require new as well as old ways to establish trust. The findings of this paper suggest that trust should be divided into three main categories of trust drivers, exchange factors, design factors and motivational factors. LÄS MER