Sökning: "Daniel Unrau"

Hittade 1 uppsats innehållade orden Daniel Unrau.

  1. 1. The Founder’s Approach: How Start-ups Attract Attention and Earn Trust in the Food Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Daniel Unrau; Lucas Dimter; [2021]
    Nyckelord :Entrepreneurial Marketing; Start-ups; Founder; Food Industry; Business and Economics;

    Sammanfattning : Purpose: This study aims to investigate how start-ups use entrepreneurial marketing to attract as well as retain customers and compete against large companies in the food industry under the assumption that large corporations are adapting entrepreneurial marketing approaches. Methodology: The inductive qualitative study is based on eight semi-structured interviews with active founders which provided us with detailed impressions of their marketing practices used. LÄS MER