Sökning: "Daniela Eng"

Visar resultat 1 - 5 av 115 uppsatser innehållade orden Daniela Eng.

  1. 1. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Daniela Rodriguez; [2023]
    Nyckelord :CRM; email marketing; content personalization;

    Sammanfattning : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement.  Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. LÄS MER

  3. 2. Energy audit of a single-family house in a city in the middle of Sweden

    Magister-uppsats, Högskolan i Gävle/Energisystem och byggnadsteknik

    Författare :Daniela Valentina García Gimeno; [2023]
    Nyckelord :energy audit; building energy efficiency; building envelope; renewable sources; windows efficiency; insulation of houses in Sweden;

    Sammanfattning : The world is currently submerged in two big problems: supply energy crisis and climate change. It is clear that society has to do its best to overcome these challenges, and one effective way to mitigate their effects is by conducting an energy audit, which helps to identify the weaknesses and strengths of the buildings, enabling improvements in their thermal efficiency. LÄS MER

  4. 3. Assessing the affordability of biophilic designed apartments

    Master-uppsats, Högskolan i Gävle/Avdelningen för byggnadsteknik, energisystem och miljövetenskap

    Författare :Daniela Larsson; Dharshini Krishnaraj; [2023]
    Nyckelord :biophilic design; affordability; sustainable change; biophilic architecture; building architecture affordability; biophilic pattern score; housing affordability metrics;

    Sammanfattning : Over the last two decades, biophilic design and green architecture have been gaining moremomentum throughout the world, to combat climate change and promote sustainability.Biophilic design states that humans have an innate connection with nature, and thatconnection invokes human well-being, productivity, coexistence with nature, andbiodiversity. LÄS MER

  5. 4. Creating Brand Authenticity : Leveraging the power of social media to build a strong brand

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Khim Senghour; Heinz Daniela; [2023]
    Nyckelord :brand trust; social media; online brand communities; online marketing; brand authenticity;

    Sammanfattning : .... LÄS MER

  7. 5. “Do I Post This or Not?” LGBTQ+ Youth Experiences of Social Media Under Parental Surveillance

    Kandidat-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Vera Nygren; Daniela Laura Wallin; [2023]
    Nyckelord :LGBTQ youth; social media; social network; family dynamics; parental surveillance; selfcensorship; dysaffordance.;

    Sammanfattning : As social media has become more entwined with society, parents are facing fears around how their children use them, and who they connect with. As a result, some resort to parental control technologies that enable them to surveil their children’s online activities. LÄS MER